Feasibility Studies
Finance & Operations Services Venture
Finance & Accounting Outsourcing (Proposed Venture) · Ahmedabad, Gujarat · Independent Feasibility Study — Full Scope
Client
Promoter Group — Pharma Sector (Ahmedabad)
Study Duration
40 Days
Methodology
Three-Phase: Validation → Pressure Test → Refinement
The Challenge
A promoter group from Ahmedabad — with backgrounds in senior finance leadership in the pharma sector — wanted to establish a subscription-based finance and operations outsourcing firm for SMBs. Before committing capital, they wanted ten specific questions answered: filtered market size, willingness to switch, current spend, willingness to pay, talent availability, regulatory constraints, competitive threats, and the conditions under which the venture should not proceed. The brief explicitly requested an uncomfortable finding delivered plainly over a comfortable one delivered gently. SBC accepted that standard.
What SBC Did
SBC conducted a structured three-phase feasibility study. Phase 1 validated the market — sizing the opportunity bottom-up from GSTN taxpayer data (not survey extrapolation), mapping competitors, and conducting 46 structured SMB interviews across Ahmedabad. Phase 2 pressure-tested the venture — regulatory scope review under the Chartered Accountants Act, competitive threat modelling over 24–36 months, operational and capital stress tests, and a written deal-breaker register. Phase 3 refined the go-forward design — three-tier pricing architecture anchored against real alternatives, customer priority sequencing, and a phased implementation roadmap.
Key Findings
- Market Size — Gujarat SAM: ~5.6 lakh target-band enterprises. Year-3 SOM: 150–300 clients (capacity-constrained, not market-constrained).
- Primary Research — 80% of surveyed SMBs expressed openness to switching. Top barrier: trust, not price. 71.7% prefer monthly retainer model.
- Competitive Landscape — No organised domestic FAO competitor targets Ahmedabad SMBs at the proposed price points. Structural white space confirmed.
- Regulatory Scope — Entire service portfolio — bookkeeping, GST/TDS, payroll, MIS — sits outside CA-reserved activities. Legally clear and workable.
- Pricing Architecture — Three tiers validated against real alternatives: Starter ₹4,999/mo, Growth ₹9,999/mo, Scale ₹21,999/mo. Growth tier beats average current SMB spend of ₹11,402/mo.
Key Findings
~0.6L
Target Enterprises (SAM)
0%
SMB Switching Openness
Feasible
Verdict
Start With a Free 45-Minute Business Audit
No commitment. No jargon. Just clarity on where your business stands and what needs to change.
Book Your Free Audit